Bollywood actress Alia Bhatt co-owns Rs 150 crore fashion brand
Bollywood actress Alia Bhatt's fashion brand, 'Ed-a-Mamma', has achieved a turnover of Rs 150 crore in just two years since its launch.
Alia Bhatt co-owns the brand with her business partner.
The brand has seen a significant increase in sales even during the pandemic.
'Ed-a-Mamma' offers a wide range of products for kids and adults, including clothing, footwear, and accessories.
The brand's products are eco-friendly and made using sustainable materials.
Alia Bhatt has been actively involved in the brand's creative process and designs some of the products herself.
The brand has collaborated with several other companies to expand its product range.
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'Ed-a-Mamma' has a strong online presence, with a website and social media accounts on various platforms.