Kevin Feige Rejects Cameo Appearance in She-Hulk Series
Kevin Feige, the creator of Marvel Cinematic Universe, was not interested in making a cameo appearance in the upcoming She-Hulk series.
Feige rejected the idea of even providing his voice for the series.
He believed that self-insertion could become distracting and did not want to take away from anyone else's work.
The creators of She-Hulk initially wanted Feige to appear in the series in person but he declined.
They then attempted to incorporate his presence through a robot design, which was also rejected by Feige.
Ultimately, they found a way to incorporate his hat with the logo without featuring Feige himself.
Feige's refusal to appear in the series allowed for the show to maintain its meta commentary and not break the illusion of stepping out of the TV show world.
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She-Hulk is a TV show and the absence of Feige's appearance allowed for the story to stay within its own world.