Michael B. Jordan Teams up with Hennessy for "Legacy Makers Gym" Pop-Up to Promote "Creed III
Michael B. Jordan, the star of the upcoming movie "Creed III," is partnering with Hennessy for a pop-up boxing gym in Los Angeles.
The gym, called the "Legacy Makers Gym," will be open from March 3-5, and will feature boxing training sessions, a merchandise pop-up shop, and tastings of Hennessy cocktails.
Jordan and Hennessy are promoting the gym as a place for people to "train like a champ" and to celebrate the legacy of black excellence in boxing.
The pop-up gym is part of a larger marketing campaign by Hennessy called "Legacy Makers," which aims to honor and celebrate black excellence across various fields.
"Creed III," which stars Jordan as boxer Adonis Creed, is set to release in November 2022, and is directed by Jordan himself.
The movie follows Creed as he prepares for a high-stakes boxing match against an opponent with ties to his family's past.
Jordan has previously spoken about his love for boxing and his dedication to physical fitness, and has undergone rigorous training for his role in the "Creed" movies.
The partnership with Hennessy is a natural fit for Jordan, who has previously worked with the brand on other projects.