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Marvel Studios expected Iron Man 1 to be a bomb due to negative feedback
They were ready to shut down the project and proceed with the sale of all Marvel assets
Marvel had to find funding for multiple projects that included all of phase one
The money they secured had to be used very carefully
Robert Downey Jr recalls the cast of Iron Man 1 looking at how they wound up there
Marvel was letting them go loose on set and improvise very early on
There wasn't a lot of trust because Iron Man wasn't a big character in Marvel
The buzz from the internet was that Iron Man 1 was going to bomb
The buzz on set during reshoots was that Iron Man 1 was going to be a write-of
Iron Man 1 was truly important to the entire MCU and Marvel Comics as a whole